Jing Yen spoke at Business Development Day 2021 on Digital Marketing

Business Development Day 2021 organised by The Law Society of Singapore

1. Introduction

Last week, The Law Society of Singapore organised a half-day programme on business development focusing on three panel discussion topics on:

• We are Lawyers, Not Salesmen. Why Should Branding and Marketing Matter to Us?
• Broadening Your Circle of Influence
• Digital Marketing

Chooi Jing Yen was invited to join the esteemed panellists to share on Digital Marketing for the legal industry in Singapore with close to 800 participants.

2. The Panellists and discussions

The distinguished panellists include: Stefanie Yuen of TSMP Law Corporation, who discussed the topic on “We are Lawyers, Not Salesmen. Why Should Branding and Marketing Matter to Us?” and shared her journey with the audience from a time when the lawyers in Singapore were sought after gurus to the present, when the lawyers are trying to differentiate themselves.

Christine Low of Peter Low & Choo LLC, Joshua Tan of Aquinas Law Alliance LLP, and Stefanie Yuen spoke on “Branding and Marketing”, moderated by Daniel Koh of Eldan Law LLP.

Anil Changaroth of ChangAroth Chambers LLC, Kuah Boon Theng of Legal Clinic LLC, and Elaine Yew of Egon Zehnder talked about cultivating relationships, building trust and getting out there as part of “Broadening Your Circle of Influence”, moderated by Paul Tan of Cavenagh Law LLP.

On the topic of Digital Marketing, Jing Yen, Serena Lim of Bizibody Technology Pte Ltd, and Lim Seng Siew of OTP Law Corporation, moderated by Michael Chia of MCS Law Corporation, spoke about among other things, on search engine optimisation for law firm’s website.

3. Concluding remark

The legal industry will change with time, and your business will have to transform or be left behind. Change is inevitable.

We hope that the programme was insightful and gave more reasons to the participants to keep up on their business development efforts.